A research and integration partnership for TMS, WMS and freight platforms whose customers move freshness-sensitive and living cargo — edible flowers, herbs, protected crops, nursery stock, hospitality botanicals.
The freshness envelopes, schema and field records on this site come from one operator — combining RHS horticultural study, organic vegetable growing and direct horticultural logistics work. Small surface, deep specificity.
Royal Horticultural Society — principles of plant growth, propagation and protected cropping. Ongoing study.
Working knowledge of soil, succession and protected-crop systems for edible production.
Operational background in moving freshness-sensitive and living cargo — greenhouses, nurseries, hospitality routes.
Live observational dataset from North West movements — the empirical base behind the freshness envelopes.
No inherited dataset, no scraped industry report. Every figure on this site is observational and held open for partner review.
A pallet of basil is modelled identically to a pallet of bolts. Edible-sector customers — fine-dining suppliers, hospitality wholesalers, protected-crop growers — work around this in spreadsheets. PlantWay closes the gap as a small, neutral data layer that any TMS can consume.
Species × ambient conditions × loading × dispatch window → observed hospitality-viable hours. Used inside route planning to flag corridor cut-offs before dispatch.
A small, open spec for living-cargo metadata — species, freshness window, airflow tolerance, dwell threshold, single-tier requirement. Any TMS can adopt it.
Joint reports on freshness-sensitive freight using anonymised partner data. Differentiates the partner in the edible / hospitality vertical without engineering cost.
Live operational archive from North West movements — used as a reference dataset for partner R&D and as proof in customer conversations.

Held open. Documented from live work, not derived in a vacuum. Partners are welcome to extend it.
living_goods_consignment:
species: "Edible viola"
baseline_hospitality_hours: 4
modifiers:
ambient_temp_c: 22 # >18°C reduces window
loading: "single_tier" # vs stacked (-35%)
dispatch: "am" # vs pm (-20%)
handover: "shaded" # vs exposed (-15%)
derived_window_hours: 2.7
flags:
- corridor_cut_off_risk
- airflow_criticalOne anonymised dispatch record — consignment, freshness envelope, timeline, notes. The shape of every entry in the PlantWay field archive.
Short call. Identify which of your customer segments move living or freshness-sensitive cargo.
4–6 week piece. Anonymised partner data + PlantWay field records + horticultural research. Co-branded, publishable.
Freshness endpoint live for one partner team. Tested against real consignments. No commitment.
If the trial holds, a paid integration — per-seat or per-consignment, depending on platform shape.
One short email. We'll come back with a proposed scope for a joint report inside a week.